Job Description

Our client, a better market accessory brand, is seeking a Senior Manager ready to be the Director of Digital Marketing.  Will be responsible for overseeing the strategy, execution, and optimization of paid acquisition channels, retention marketing efforts, and affiliate marketing programs.  This role requires a balance of analytical and creative thinking, attention to detail, and a deep understanding of luxury and eCommerce brands.  This is a hybrid work schedule, requiring in-office work in NYC Tuesday – Thursday and will report to the VP of Marketing and Digital. 

• The salary range for this role is $140-160,000 based on experience.

Responsibilities:

• Retention Marketing:
• Oversee the strategy and execution of email and SMS programs to drive engagement, customer retention, and repeat purchases.
• Develop personalized, data-driven campaigns to nurture leads, convert one-time buyers into repeat customers, and maximize customer lifetime value.
• Create segmentation strategies that deliver targeted messaging that aligns with customer preferences and behaviors.
• Implement automated workflows for customer lifecycle management, including welcome series, cart abandonment, post-purchase nurturing, and re-engagement.

• Paid Acquisition Channels:
• Lead and manage all paid acquisition channels, including Meta (Facebook/Instagram) and Google (Search, Display, YouTube), working with our external agency partner to achieve company goals and performance benchmarks.
• Develop and execute comprehensive paid media strategies aimed at driving new customer acquisition.
• Oversee paid media budgets, ensuring efficient spend allocation.
• Optimize campaigns through data analysis, A/B testing, and performance tracking to improve key metrics.
• Collaborate with the creative team to ensure that all paid media assets align with the brand’s vision and resonate with the target audience.
• Spearhead the identification of new, promising acquisition channels.
• Affiliate Marketing Program:
• Lead the strategy and growth of affiliate marketing program.
• Identify and onboard new affiliates, managing relationships to maximize partnerships and revenue growth.
• Optimize affiliate campaigns, track performance, and negotiate deals to ensure program profitability and growth.
• Collaborate with the PR and social media teams to amplify affiliate efforts and extend brand reach.
• Analytics & Reporting:
• Use data to track campaign performance and adjust strategies accordingly to meet business objectives.
• Provide regular reporting and insights on performance metrics to senior leadership, with recommendations for continuous improvement.
• Leverage marketing tools and analytics platforms to assess channel performance. Qualifications:
• Bachelor’s degree in business, marketing, analytics, or similar
• 5-7 years of experience in growth marketing with a strong focus on paid acquisition, retention marketing, and affiliate programs – preferably in fashion, beauty, or luxury eCommerce
• Proven experience driving results on Meta (Facebook/Instagram) and Google Ads, including Search, Display, and YouTube
• Strong knowledge and hands-on-key experience managing email marketing and SMS platforms
• Experience managing and optimizing affiliate marketing programs
• Expertise in data analysis and reporting with a deep understanding of key marketing metrics
• Exceptional communication and leadership skills with a track record of managing agencies and collaborating cross-functionally to achieve marketing and business goals
• Strong organizational skills with the ability to manage multiple projects in a fast-paced environment
• Detail-oriented and results-driven
• Experience with Shopify
  If you meet the required qualifications and are interested in this role, please apply today. 
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